Disney is furthering their push into the real estate industry with a new initiative geared towards creating communities for its audience. These would be for customers who would want to extend their experiences beyond the amusement park.
Josh D’Amaro, chairman of Disney Parks, Experiences and Products stated that this is an ambitious project that will reap good rewards for the company as they enter into a new era of development and growth.
“As we prepare to enter our second century, we are developing new and exciting ways to bring the magic of Disney to people wherever they are, expanding storytelling to story living,” he said.
The branding behind these communities is called, “Storyliving by Disney”. Within these communities’ residents will have access to entertainment, wellness activities, and seminars. Even though it might seem that Disney might be positioned for a younger audience, they are also targeting seniors and persons from the ages of 55 and up.
It’s not Disney’s first push into the industry as they have owned different properties around America and elsewhere. Golden Oak is a community of houses they own in Florida on Walt Disney World Property. It’s an interesting move that might play out well for the company in the long term.
It could even probably be because of the positivity or speculative bubble surrounding the American real estate market at the moment. Given the resources that they have at their disposal, they can easily enter this market. Let’s see how this develops over time.
