It’s easy these days to create a website, the hardest part is growing it. Another important part of website management is the tools available at your disposal.
It’s common knowledge that content is king, but there are tools out there that you can take advantage of to make your life easier as a blogger or website owner.
Depending on your goals, there are tools within almost any subdomain in website management that can help you achieve that goal a little easier.
If you are looking to improve your SEO, content management system, website speed optimization, spot trends, link analysis, and so on, you can find tools for almost all of those jobs.
Within this post, you will be provided with 15 tools you can leverage to make your job easier as a website owner and improve your productivity at the same time.
Screaming Frog
If you are interested in detailed SEO analysis and understand the overall architecture of your website such as site structure, broken links, response codes, meta descriptions, etc.
This can be a useful tool you can use and can probably get you pretty far along your journey. It’s been around for some time and is widely popular.
MarketMuse
Content is king! If you want to up your content game, this is a useful website that you can use.
This tool will allow you to analyze the content of a page then compare it to other pages around the web that have similar content.
You can basically use this tool as a gauge to see how bloggers design high-quality content.
Yoast SEO
If you are a WordPress user, you are probably familiar with this tool that you can use on your WordPress website to do website optimization.
When Yoast SEO came on the scene it was a game-changer, it made it easier for webmasters to become familiar with SEO on a fundamental level.
This allowed them to optimize different parts of their online website such as meta-descriptions, keywords, and so on. If you are not using it already, you should definitely give it a look.
PageSpeed Insights
Website is important and it’s a very underrated topic. In our short attention span era, users are not going to wait 5 seconds for a website to load when they could’ve easily done a Google search during that wait time and find the same content.
In order to ensure that your website is optimized as it grows, it’s important to have a look at page speeds.
PageSpeed Insights created by Google can help you analyze this crucial issue and see where your website stacks up.
JustReachOut
Getting press and backlinks for your website brand is super important. Backlinks are still one of the most important metrics that Google uses to assess website quality which will have an effect on the content you produce on your website and whether it can get ranked.
JustReachOut will assist you in getting press and getting your website noticed which will be beneficial for the long term.
Keywords Everywhere
If you want to have more control over your keyword research process, this can be a useful extension you can use to help you in your keyword research process.
It can help you to do competitive research and assess the performance of a keyword across many competitors.
This tool can save you a lot of time, given the fact that it’s an extension, while you are browsing through Google searches you can easily do CPC (cost per click) research as an advertiser.
You can also do page and website level traffic which is crucial in analyzing pages and coming up with inferences. The possibilities with this tool are left only to your imagination.
Ahrefs
This is another tool that you might see webmasters use often to do a detailed analysis of websites. It’s one of the best on the market, the only drawback is the price.
If you are just starting out and you are bootstrapping your way on a tight budget, this might not be suitable for you.
If you love to experiment and have the cash on this is another amazing SEO tool that can help you do advanced level research and take your SEO game up another level.
Majestic
Similar to Ahrefs, Majestic is a tool that can assist you with your SEO activities. It also can get pretty detailed if you need to and provide you insights and data that would’ve otherwise gone unnoticed using other tools.
Similarly, it’s popular that you would find used among webmasters or SEO specialists.
Redirect Path
This is an amazing free extension you can use that can spot those pesky HTTP codes on your website which can lead to a poor user experience that can have an effect on your website.
For example, as websites age over time and changes are made, not every single page or link will be updated on a website. Some things will be left under the rug.
A simple issue such as having a lot of 404 pages showing bad links is not good especially if your website is small.
This extension helps you to notice such errors along with other issues such as redirect errors which might come up when you are changing links. It will show 404, 301,302, and 500 HTTP Status Code Errors.
All these issues are necessary to address if you want to maintain a clean and smooth user experience.
Google Search Console
Over the years Google has improved on its search console interface and capabilities. Due to the fact that it’s created by Google, you can freely enjoy certain analyses that you would normally have to pay for.
Google Search Console is not as advanced as some of the others pointed out in this blog but it can help you to analyze basic metrics on your website such as clicks, index coverage which shows you how many of your pages have been indexed so far, URL analysis which can allow you to analyze URLs and find different interesting data about them.
You would’ve to try it out for yourself to understand the full feature set of this application which is pretty reliable.
Google Analytics
This is another tool that is under the Google umbrella that can assist if you are a webmaster specifically if you are doing PPC advertising with Google.
The information available at your fingertips are endless and if you love number crunching and analyzing data, you might enjoy your time meddling with this platform and see what you find.
This is not an exhaustive list that will have you feeling overwhelmed, overall you can pick and choose which tool you are going to use as some of them are quite similar.
It would be an overkill and a waste of money and time to use everything. Instead, choose the best tools that fit your style and is suitable for where you want to go right now.
