The next ten years will be a golden age of consumption upgrades, which will be brand updates in subdivisions and new scenarios, so any category should generate new brands. The pursuit of quality of life by the middle class and the fans of niche brands have made the concept of consumption upgrades more and more mentioned in China in the past two years. In the Internet industry, consumption upgrades have also led to a number of entrepreneurial projects, involving all aspects of clothing, food, housing and transportation. Data is the best evidence. According to the "Global Wealth Report" released by Swiss investment bank Credit Suisse, in 2015, the number of middle-class people in China reached 109 million, surpassing the 92 million in the United States, ranking first in the world. If we continue to relax and sink the standard of per capita monthly income of 45,000 yuan, the potential market can be expanded to 400-500 million. A rapidly rising middle class is reshaping Chinese business. From this point of view, "whoever gets diaosi wins the world" is no longer the golden rule for Internet entrepreneurs.

They began to focus more on those user groups who were more concerned about quality than just price. Zhang Ye, founder of Tsingshan Capital, judged that the next ten years will be a golden age of consumption upgrades, and will be brand updates in subdivisions and new scenarios, so any category should generate new brands. "In this round of general consumption upgrades, the birth of new commodity brands will also have priorities. Generally speaking, in those categories with categories but no brands, there is a lack of strong domestic brands, and there are high-frequency, rigid needs, and relatively Strong user-driven consumer brands will be the first to be born." Zhang Ye said to Tencent whatsapp mobile number list Technology. Iteration and evolution of consumption upgrades Consumption upgrade is not an unfamiliar word, and my country is currently in the process of the third consumption upgrade. The first consumption upgrade began at the end of the last century and the beginning of this century.

At the beginning of the reform and opening up, the consumption of grains declined and the consumption of light industrial products increased. This transformation led to the rapid development of related industries such as light industry and textile products. and led to the first round of economic growth. The second consumption upgrade occurred from the late 1980s to the late 1990s. The consumption of household appliances and other household appliances grew rapidly. This transformation had a strong driving force for the steel, electronics, and machinery manufacturing industries, and led to the second round of economic growth. Today, in the third consumption upgrade, the fastest-growing consumption is education, entertainment, culture, transportation, communication, housing, tourism, e-commerce, etc. Among them, the consumption of Internet-related industries The fastest growing.