Seedja is a software application that is looking to bring financial services to a much wider audience. They are looking to bring it to an audience that might never have had the chance to attain a loan from the bank the traditional way.
Over the last couple of years, we have seen a digitization of various financial services which had poor customer experiences. It’s not a secret that locally in Jamaica, dealing with the process of acquiring a financial service is not customer friendly in most places.
A lot of extra documentation and poor communication make the process longer than it should be in our era of digitization. Seedja is one of those companies that is tackling this issue. This company is led by Michael Lee Chin Jr and a team of experienced professionals.
In the press release which presents the main ethos of what Seedja is about, they made it clear that this system will not discriminate based on various factors which have inhibited certain customers from acquiring loans in the past.
“We are redefining the way loans work by creating an inclusive service system that does not discriminate by socioeconomic status, but based on customer needs and wants,”
“Seed is fully supported by technological advances, providing digital-based inclusive financial services that are profitable and accessible to everyone and anyone.”
They also alluded to the fact that customers don’t have to step into a bank when acquiring a financial service from their application.
“We have now made the loan process easy by bringing the bank to you via your mobile phone or WiFi-enabled device. From sign-up to approval and disbursement of funds, you will have total digital access and won’t ever have to step into a bank again.”
In summary, Seedja seems like an interesting platform that will grow over time. It’s relatively new and I am assuming that Mr. Lee Chin Jr has the backing of his father to carry this project through to the level that the business model can work and become self-sufficient at a certain point.
