We are living in an age where information is all around us. We can find a ubiquitous amount of data almost everywhere we look on the digital landscape. Whether we are randomly browsing on the internet, scrolling through our social media news feed, watching videos on YouTube, etc.
Data is everywhere, as it relates to businesses, information is being collected every day from different data touchpoints: social media, financial reports, customer service, regulation, etc.
It can get overwhelming for businesses and that’s exactly where Bluedot Insights comes into the picture. Bluedot Insights is a company that was founded by CEO Larren Peart several years ago under the influence to bring data analytics into the Jamaican landscape.
It’s not the first company to focus on data analytics within Jamaica. However, it has carved a niche for itself that was not easily seen by competitors.
The company focuses on areas such as full-service market research, advanced social media and analysis, competitor analysis, and other services which entail them working directly with customers.
This analysis will help businesses, governmental and non-governmental organizations better understand their customers and capitalize on the profitable metrics and data layers that were once untapped.
The Future
Even though it was launched several years ago, demand for its services has been growing. The company is planning to expand within the Caribbean market where their services will be of great use in regions that might not have the skill to tackle this subject.
Mr. Peart is energized and motivated from the recent opportunity to reacquire his shares that was sold off to private investors a couple of years ago.
The plan never quite worked out the way he had liked and the two parties had to part ways. One of the areas that Bluedot Insights is taking aim at is artificial intelligence and machine learning.
It’s way easier for small enterprises to use complex statistical models and solve interesting business problems with the technologies available. It would be interesting to see how the company utilizes these technologies in the Jamaican market.
