Tiktok, the world’s fastest-growing social platform, will be experimenting with NFTs with Tik Tok Top Moments. It features content from their main creators such as Grimes, Lil Nas X, Bella Poarch, etc. On their website page for this launch, they explained the main idea behind this.
TikTok Top Moments features a selection of six culturally significant TikTok videos from some of the most beloved creators on the platform. These featured creators, renowned for their cultural impact, have partnered with prominent NFT artists on one-of-one and limited edition NFTs that will include real-world redeemable value provided by the creator.
This seems to be the beginning of an NFT journey for Tik Tok as they see this as a new space that will bring value to users and creators.
Inspired by the creativity and innovation of the TikTok creator community, TikTok is exploring the world of NFTs as a new creator empowerment tool. NFTs are a new way for creators to be recognized and rewarded for their content and for fans to own culturally significant moments on TikTok.
The creation that happens on TikTok helps drive culture and start trends that impact society. TikTok will bring something unique and groundbreaking to the NFT landscape by curating some of these cultural milestones and pairing them with prominent NFT artists.
Overall, this seems like good news for the NFT market. As more companies start to enter this space, the market will get even more legitimized in front of investors and potential participants. There have been reports that Facebook is toying with the idea and will probably launch something soon.