Margaritaville Resorts and Hotels is set to embark on its newest journey across the tides, with its newest partnership with The Bahamian Paradise Cruise Line. This is set to go into effect in April 2022 with the rebranding of the cruise line to Margaritaville at Sea.
The cruise ship formally known as The Grand Classica began sailing in 2018 and is fitted to accommodate 1680 passengers in a total of 658 cabins. It is also the only cruise ship at the Port of Palm Beach in Riviera Beach.
The ship will be themed to provide the full Margaritaville experience at sea; this means that signature features like the 5’oclock Somewhere Bar and Radio Margaritaville will be adopted onto the cruise.
The introduction of this cruise will most likely provide great benefit to the other Jimmy Buffett’s Margaritaville franchises across the Caribbean, as this is the territory where the cruise will operate and most of the locations are in close proximity to a Port of Call.
Looking forward we are hopeful that the branches in Jamaica will receive an increase in the number of visitors whenever this cruise meets our shores.
In the event that this happens it should have a heavy impact on the earnings of the company which should translate into more investor activity on our Jamaica Stock Exchange.
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